# Bettersight — Tier Feature List

## Analyse — $349/month (MVP tier)

- **Dashboard** — primary interface for running analysis and viewing results (no Sheet-side analysis UI)
- **Trip-intent matching** — PM describes destination/duration/style, Firecrawl `/map` finds competitor trip URLs on demand, with a confirm/swap screen before any scrape runs
- **On-demand competitor analysis** — side-by-side dashboard results, with fast path (serve from PocketBase) vs refresh path (live scrape) depending on freshness
- **Pull results into Google Sheets** — standalone Apps Script sidebar (installed once, works in any workbook the PM opens): click "Pull latest results" inside the Sheet itself to fetch the PM's most recent completed analysis from Flask and write it into the selected tab, with header-based column detection so it survives the PM renaming/reordering columns; Sheet-initiated, since a stateless backend has no way to reach into whichever Sheet is currently open — a distinct feature from the "Copy rows" clipboard fallback
- **Per-seat trip watchlist** — each seat can pin 1 specific trip (from a completed analysis) to their own personal watchlist slot; the nightly cron re-checks exactly those pinned trips instead of scraping every competitor's homepage, so nightly volume is small and predictable (seats × 1) and every resulting alert is about a trip someone explicitly chose to track, not homepage noise
- **Auto-generated battlecards** — regenerated after each scrape that produces genuinely fresh data
- **In-dashboard notifications** — activity feed for price/product changes (including watchlist-driven nightly checks), plus the weekly Monday HTML email brief via Resend

Not in MVP: Discover/Intelligence/Enterprise tier features (scheduled catalogue crawl, OSINT signal pipeline, custom fields, Slack/Teams/WhatsApp). Comparable trip discovery (semantic similarity) is a Phase 2 add-on *within* Analyse.

---

## Discover — $499/month

Everything in Analyse, plus proactive surveillance:

- **Bigger per-seat watchlist** — cap raised from 1 to 2 pinned trips per seat, layered on top of (not instead of) auto-discovery below
- **Full catalogue auto-discovery** — Firecrawl `/map` runs weekly per competitor (not just on-demand), Sunday night via n8n — finds trip pages a PM never knew to look for or pin, closing the gap the watchlist alone can't (you can only watch a trip you've already found)
- **New trip detection** — flags competitor products added since the last crawl, auto-queued for scraping without PM involvement
- **Catalogue completeness** — trip counts per competitor per destination
- **Destination gap analysis** — destinations competitors cover that the client doesn't
- **Monday brief upgrade** — now includes all auto-discovered new products, not just watchlisted ones
- **External notifications** — PM-connected Slack webhook, Microsoft Teams webhook, WhatsApp via Twilio

Pitch: *"Tell me everything that changed this week that I didn't know to ask about"* — system runs autonomously, catches unknown unknowns.

---

## Intelligence — $999/month

Everything in Discover, plus predictive signals:

- **Largest per-seat watchlist** — cap raised to 3 pinned trips per seat, on top of full auto-discovery (same as Discover) — the watchlist becomes "pin your top priorities to double-check nightly," not the primary discovery mechanism
- **Full OSINT signal pipeline** — 15+ sources (job postings, headcount, funding, SEO/PPC, domain registrations, reviews, news, app store updates, etc.)
- **Competitor Trajectory Score** — weighted weekly signal aggregation, mapped to expansion/holding/contracting labels
- **Wayback Machine positioning history** — tracks homepage/pricing messaging changes over months via the CDX API
- **Network mapping** — leadership, board, and investor connections; cross-competitor overlap detection
- **Monthly narrative report** — AI-generated predicted moves with confidence ratings
- **Early warning alerts** — Gotify-fired on significant signal clusters

Pitch: *"Tell me what my competitors are about to do"* — 3–6 month predictive forecasting, not just detection.

---

## Enterprise — $1,499/month (unlisted)

Everything in Intelligence, plus: dedicated onboarding, custom signal sources, quarterly strategy briefing call, SLA on scrape freshness/alerts, custom branded PDF reports. Per-seat watchlist cap: 3 (same as Intelligence — not a differentiator at this tier).

---

**Build order note:** per CLAUDE.md §27, none of Discover/Intelligence/Enterprise gets built until Analyse has paying clients — this is spec-ahead-of-build. The per-seat watchlist caps for Discover/Intelligence/Enterprise (2/3/3) are placeholders, easy to revisit before those tiers actually ship.